Collaborating with a group can be difficult. The Fridge makes it easy for any group to share information, ideas, or friendly chat. The site allows users to create their own group, which can be for anything. Invite your frat members, friends, family, wedding party, club members, or any other group to your Fridge to chat about anything you find interesting or important. The chat is kept private so no one else can see, and the site is very easy to use so getting others to join is simple.Show more screenshots »
The Fridge was founded by Austin Chang and Alex Chung. It was intended to become a place with many of the same functionalities offered by Facebook, but without all the public exposure. The site caters to social networks, but without all the distractions other similar sites usually include. Overall, the Fridge is intended to allow users to create a specialized, target group while allowing open discussion in a private forum. The Fridge was acquired by Google in July 2011. Frid.ge was closed down and the team joined Google to work on the Google+ Project.
The Fridge offers many of the same features that other social networking sites do. This may seem very unoriginal however the Fridge is unique in its delivery of those features. Users can keep their group confined through privacy. It is also much easier to target a smaller, more specialized group of individuals on the Fridge than on Facebook, Twitter, or MySpace.
The Fridge website (www.frid.ge) is very attractive with a simple design but professional logo. The pleasant blue color scheme is eye-catching, and helps create a real “fridge” feel. The site primarily features white space and simple text, further enhancing the user’s ability to navigate. Rather than cluttering up pages with a lot of extra menus, widgets, or advertisements like other social networking sites, the Fridge remains neat, clean and simple.
The Fridge prides itself on its simplicity, and this is further proven by the sign up process. New users can enter their email address in the prominently displayed box at the bottom of the homepage. After doing so and clicking the blue “Get Started” button, the user is immediately taken to the new group area. Here, other members can be invited and media can be shared. The user is advised to check their email to complete verification and officially register for the Fridge.
In general, most social networking websites thrive partly because they are available to anyone for free. The Fridge allows new users to create an account and access all the site’s features without paying a dime. Invited members can also sign up for free. No premium paid account currently exists. No further comment has been made as to whether the site will ever change its free access for all members, and for now that seems to work well given the features included. Additional functionality would have to be provided to justify a membership fee for a service that other websites currently offer for free.
Almost anyone can find use for the Fridge. Any individual that is a part of a group and wishes to give their fellow group members a way to communicate, share ideas, or just talk can appreciate the Fridge. The private atmosphere also makes it easy to open up and reduces the amount of unwanted friend requests or messages posted from strangers. The site layout is very functional and simple as well, which makes it even easier to encourage others to sign up and return to participate in on going conversations.